For sellers
You will see the arithmetic before you see a sign
Sellers are why this practice exists. The engagement is structured, written down, and reviewable at every stage — closer to an advisory mandate than a listing agreement.
The pricing position
The first fourteen days set the number.
Across 1,180 jgR listings in 2025, homes that closed at or above list averaged 22 days on market. Homes that took a price reduction averaged 71 — and closed 4.3% under their original ask. The correction is almost always cheaper before launch than after.
- 22
- Median days on market, 2025 jgR listings
- 98.7%
- List-to-close ratio across the brokerage
- 1,180
- Listings represented last year
- 4.3%
- Average discount after a price reduction
The engagement
Six stages, each with something in writing
01
Valuation session
Two hours at your kitchen table. We walk the home, then build an adjustment grid against the closes that actually compete with you — not a county-wide average.
02
Condition triage
A pre-list inspection with our own trade estimates, so you decide what to repair, what to disclose, and what to credit before a buyer decides for you.
03
Marketing with dates
Photography, video, print, and digital scheduled against a launch date. You get the calendar, not a promise.
04
Day 14 review
A written pricing recommendation based on showing count, saves, and feedback. Adjust, hold, or reposition — with the arithmetic attached.
05
Offer analysis
Every offer scored on net proceeds, financing risk, and contingency exposure. We present a ranked comparison, not a stack of PDFs.
06
Through close
Inspection response, appraisal support, and attorney coordination handled by the same advisor who priced the home.
Staging, photography, and video are produced in-house. Nothing about your launch waits on a vendor's calendar.
Request a valuation
Start with the number, not the commitment.
A valuation session carries no listing obligation. You leave with the adjustment grid whether or not you sell with us.